Reliance Marketing Plan for Australia Part-2
Essay specific features
September 19, 2015
No of pages / words:
14 / 3865
Rating of current essay:
Control and Measurement 8
Reliance Communications plan to enter the Australian telecom market with its mobile phone network services. The main goal of Reliance will be to capture at least 30% of the telecom market within the 10-year period.
Reliance’s demographic is mainly youth and students as the service Reliance is launching is designed keeping and targeting this segment in mind...
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The main aim of Reliance will be to provide a service at a low price with high quality.
Reliance will advertise the service in local and university papers and television with a large amount of billboard advertising. All the advertising will be done keeping I mind the youth. The report mainly focuses on the marketing mix strategy Reliance will use to position its product i...
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