report on direct line

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Written by:

Nicholas C


Date added:

March 19, 2016








No of pages / words:

14 / 3824


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We have been asked to analyse and research the Insurance sector focusing on the Direct Line PLC as an example of one of the leading players in this particular sector. In this report we aim to: ? Establish the factors that explain the success of Direct Line. ? Establish market shares and level of shares ? Main external factors that make an impact on the Insurance sector...
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However, price competition in certain areas is now threatening to create a softening in the market and will mean worsening operating ratios. The general insurance industry has also faced a new set of challenges from January 2005 onwards with the Financial Services Authority (FSA) taking over the regulation of the market...
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