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Report On Marketing Audit Analysis Tools For Company X

Essay specific features

 

Issue:

Business

 

Written by:

David P

 

Date added:

August 27, 2015

 

Level:

University

 

Grade:

 

No of pages / words:

7 / 1827

 

Was viewed:

6608 times

 

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Essay content:

This report will also explain the role of marketing information and research in conducting and analysing the market, and finally critically assess the usefulness of four analysis tools appropriate to X GROUP’s company activities: - PESTEL analysis, SWOT analysis, Gap analysis and Porter’s five force analysis...
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Background to the X Group The X Group is a fully integrated presentation and communication organisation, designing, creating and producing presentation solutions globally. This involves assisting high profile corporate clients to effectively communicate to internal or external audiences, through the use of interactive solutions, incorporating video, events and multimedia...
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General issues of this essay:
Marketing Audit As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. Compare and contrast the strategies of war planning and business planning. What internal (micro) and external (macro) environmental factors or forces are considered important for the success of planning in business and war? Marketing And The Organisation’S Micro- And Macro-Environments By Geoff Lancaster © Marketing Audit Project/Keebler Company Marketing Audit Marketing Audit Marketing Audit Marketing Audit marketing planning for a shoe company Report On Marketing Audit Analysis Tools For Company X Report On The Marketing And Branding Of Audit Firms In South Africa Walt Disney Company Analysis and Marketing External Marketing Audit De Fruithof Marketing And The Organisation’S Micro- And Macro-Environments
 

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