Report on the Development of an Effective Strategy for Communication

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Christopher R


Date added:

April 27, 2015








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The ability of the members to communicate effectively is fundamental to the success of the organisation and as Chester Beatty stated, "communication is the lifeblood of any organisation". The communications process encompasses a continuous two-way cycle of events (Figure 1) (McClave, 1997: 2, Stanton, 1996: 1)...
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The process is initiated when the communicator encodes information and transmits it to the recipient using a communication medium. The recipient listens and decodes the information. The next stage of the cycle occurs when the recipient provides feedback to the communicator on the information received...
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