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Goldie K


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November 18, 2016








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Bell, library director, Philadelphia University, 2005 The search engine industry, widely found as helpful, user friendly, impartial, democratically-oriented (bringing all types of information, including entire books, to the web), and doing its best to wash the entire web to find the most relevant information for users, has an outstanding public image...
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Users tend to see search engines as empowering, trust that search engines are acting in their best interests, and are grateful to have access. Moreover, because there seem to be so many search engines to choose from (e.g., Google, Yahoo, MSN, Lycos, AOL, Dogpile, etc.) users also feel empowered in knowing that, in the “democracy” of free enterprise capitalism, they can abandon ship for another, much more relevant search engine if results aren’t satisfactory...
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