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Research Proposal. Affecting Customers Loyalty.

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Issue:

Business

 

Written by:

Thomas L

 

Date added:

March 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

18 / 4969

 

Was viewed:

7172 times

 

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Essay content:

Differentiation through the delivery channel (i.e. delivery of services against payment) is difficult. A growing number of service companies have embarked on a journey of positioning through the communication channel (i.e. advertising and personal selling) (Andreassen, T. 1995), with the objective of building strong corporate images in order to create relative attractiveness...
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advertising and personal selling) (Andreassen, T. 1995), with the objective of building strong corporate images in order to create relative attractiveness. This development is in line with Lovelock (1984) who claims that «(images).. . are likely to play only a secondary role in customer choice decisions unless competing services are perceived as virtually identical on performance, price, and availability»...
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General issues of this essay:
A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Article Summary-The Mismanagement of Customer Loyalty Customer Acquisition And Keeping Customers In Today’S Volatile Market Customer Loyalty Customer Relationship Management Customer Relationship management mismanagement of customer loyalty Play.Com: Build Up Customer Trust And Security. Research Proposal. Affecting Customers Loyalty. The affects of customer Loyalty Licensing Requirements and Accreditation Affecting Long-Term Care Crm-Customer Relationship Management Customer Loyalty customer loyalty programs Kudler Customer Loyalty Program
 

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