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Research Simulation/RES341

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Issue:

Business

 

Written by:

Paul G

 

Date added:

August 10, 2010

 

Level:

 

Grade:

B

 

No of pages / words:

2 / 535

 

Was viewed:

2082 times

 

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Essay content:

The first issue being the drop in sales; the second is the number of mechanical watches rejected by the Swiss Official Chronometer Control (SOCC). Based on the following recommendations that the board presented: ?X How do consumers view Aquine?¦s mechanical watch? ?X How are consumers reacting to current advertisement? ?X Check statistics for the SOCC test ?X Quality of Aquine watches vs...
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Based on the following recommendations that the board presented: ?X How do consumers view Aquine?¦s mechanical watch? ?X How are consumers reacting to current advertisement? ?X Check statistics for the SOCC test ?X Quality of Aquine watches vs. other Swiss watches ?X Formalization of the internal QC process ?X Reduce SOCC rejection rate to less than 10% Questionnaires were sent to 500 mechanical watch owners and the results were found to be 60 % in favor of SOCC certification and those consumers planning to purchase a new watch 78% would be willing to pay a premium for a chronometer...
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