Resource Allocation in Hotels

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Written by:

Ruth C


Date added:

November 29, 2013








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6 / 1672


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Every director of sales and marketing faces the challenge of understanding, prioritizing and managing these alternative outlets on behalf of his or her property. How important is this mode of resource allocation as a means of gaining reservations? The Hotel Electronic Distribution Network Association (HEDNA) reported that in 1999 these alternative distribution systems delivered over 43 million bookings with a value in excess of $12...
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GDS booking growth continues at about 10 percent a year. Everyone has his or her own stories of the impact of the Internet and central reservations centers. Some large chains are experiencing 200-300 percent growth annually. Small, boutique properties report that over 75 percent of their bookings now come from the Web...
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