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Written by:

Cameron M


Date added:

March 8, 2017








No of pages / words:

14 / 3871


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747 times


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The marketing objective is to aggressively sustain continued growth through execution of the communication mix and marketing strategy. Mission Statement: We focus on providing the services/supplies that will give affordable style, comfort and peace of mind to students and their parents while helping ease the students' transition from home to living on their own in the college environment...
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Since going to college requires lots of moving around, we offer services along with our products that will make the frequent moves easy. Situation Analysis: Our product offerings focus on college students who are living in temporary housing and experience frequent moves. Our customers appreciate that our products are designed to appeal to their specific design tastes, satisfy their unique living needs and fit in their budget...
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