Retail Expansion Strategy (summary)
Essay specific features
Written by:
Allen G
Date added:
November 30, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 518
Was viewed:
9580 times
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Essay content:
In other words, the successful retail concept in one area may not necessarily translate into another successful retail concept in another area. The owner must evaluate how much ?°customer loyalty?± is there in the original area and consider all financial aspect of the existing business including lease conditions and whether the success of a particular retail concept is a ?°fortuitous synergy?± between the concept and unusual demographic conditions...
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The strength of each concept is discussed where opening a second site in close geographical proximity will offer advantages of ease of management and training and establishing necessary supply infrastructure the major metropolis concept offers the advantages of greater economic stability of major metropolis (e...
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