Revenue Management

Essay specific features





Written by:

Stephen W


Date added:

March 26, 2015








No of pages / words:

9 / 2502


Was viewed:

6797 times


Rating of current essay:

Essay content:

In addition, Kimes (2000:4) defines that ?§yield management is the application of information systems and pricing strategies to allocate the right capacity to the right customer at the right place at the right time.?? She suggest that Yield Management are applicable where the following conditions predominated: ?U Capacity is relatively fixed ?U Demand can be predicated separated in to distinct market segment ?U Inventory is perishable ?U Products is sold well in advance of consumption ?U Demand fluctuates substantially ?U Marginal sale costs are low and production costs are high Moreover, Kimes (1998, 2000) suggests that the following factors are the necessary ingredient for a yield management system: ?U Market Segmentation ?U Historical Demand and Booking Patterns ?U Forecasting ?U Pricing Knowledge ?U Overbooking Policy ?U Information System Furthermore, Jones and Kewin (2000:234, cited in Ingold et al...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $11.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote


Due to the scale of this essay, the author will only discuss the hotel industry. The above definitions have identified that historical performance, accurate forecasting, information system, technology and management knowledge are vital to success yield management. However, these definitions fail to address how to operate the yield management system effectively...
displayed next 300 characters

General issues of this essay:

Related essays: