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Revlon - 2004

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Issue:

Business

 

Written by:

Mary S

 

Date added:

October 7, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 301

 

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7072 times

 

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Essay content:

turned into a multimillion dollar organization, becoming one of the most recognized cosmetics names in the world. Revlon Inc. is now one of the world's leaders in cosmetics, skin care, fragrance and personal care. Their vision is to "provide glamour, excitement and innovation through quality products at affordable prices...
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Perelman helped return the company to its roots (of cosmetics) and sold off the healthcare products. He refocused the company to become an internationally known manufacturer and seller of cosmetics and fragrances. Since then, Revlon's debt began to grow and the Company has been creating ways to keep from defaulting on its huge debt that continues to weigh the company down...
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