revlon case study

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July 26, 2014







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mass-market distribution channel. In 2005, Revlon introduced 14 new Beauty Tool products, including a new line called Expert Effects which have been designed ergonomically to enable proper technique for expert-like results. Fragrances: The Company sells a selection of moderately-priced and premium-priced fragrances, including perfumes, eau de toilettes, colognes and body sprays...
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The Company's portfolio includes fragrances such as Charlie and Ciaraas well as Jean Nat. In 2006, the Company intends to re-enter the prestige fragrance market in the U.S. Anti-perspirants/deodorants: In the area of anti-perspirants and deodorants, the Company markets Mitchum, Aquamarine and Hi & Dri antiperspirant brands in many countries...
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