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Riordan Manufacturing
Essay specific features


Written by:
Salvatore M
Date added:
February 5, 2015
Level:
University
Grade:
A
No of pages / words:
7 / 1690
Was viewed:
7994 times
Rating of current essay:
Essay content:
Riordan a global plastics producer, recently made several strategic changes in the way it manufactures and markets its products. Declining sales and uneven profits over the past two years not only forced the company to change its sales processes, but prompted them to adopt a customer-relationship management (CRM)...
displayed 300 characters
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This concept allows the customers to be serviced primarily by sales teams rather than single salespeople.
The teams consist of a sales person, product engineering specialist and customer service representatives. This strategy gave an expectation that the team approach will improve sales. This Riordan Manufacturing gap analysis will discuss several topics...
displayed 300 characters
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