Riordan Manufacturing Gap Analysis
Essay specific features


Written by:
Jeffrey B
Date added:
August 15, 2014
Level:
University
Grade:
A
No of pages / words:
7 / 1851
Was viewed:
1110 times
Rating of current essay:
Essay content:
Riordan made several strategic changes in the way it manufactures and markets its products. Declining sales and uneven profits over the past two years not only forced the company to change its sales processes, but prompted them to adopt a customer-relationship management (CRM) system. Customers are now serviced primarily by sales teams rather than single salespeople, with each team focusing on a particular customer segment...
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Declining sales and uneven profits over the past two years not only forced the company to change its sales processes, but prompted them to adopt a customer-relationship management (CRM) system. Customers are now serviced primarily by sales teams rather than single salespeople, with each team focusing on a particular customer segment...
displayed 300 characters
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