Rohm and Haas
Essay specific features


Written by:
Allison M
Date added:
February 2, 2013
Level:
University
Grade:
A
No of pages / words:
11 / 2887
Was viewed:
7747 times
Rating of current essay:
Essay content:
Rohm & Haas has recently launched Kathon MWX to target 150,000 customers in the Individual systems segment where the market for biocides is underdeveloped and has little competition. A large part of the customers use substitute products such as deodorants and bleaches with little effect on microorganisms...
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Despite a superior product, the sales of Kathon MWX reached a meager 6 % of the annual plan in first five months. Rohm and Haas wishes to re-evaluate its strategy in order to tap this huge segment to significantly increase sales volume and market share of Kathon MWX.
Rohm and Haas plans to enhance its allocation for distribution and marketing spend of the Kathon MWX...
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