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Essay

Role Of Culture And Ikea

Essay specific features

 

Issue:

Business

 

Written by:

Edith B

 

Date added:

July 28, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 345

 

Was viewed:

10063 times

 

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Essay content:

IKEA furnitures are marked for its modern utilitarian design. The company has 260 retail outlets around the world and more new stores are on the line to be opened in 2008 (Dhanyasree, 2007). IKEA was founded in 1943 by a 17-year-old Ingvar Kamprad in Smaland, south of Sweden. IKEA formed its name from the founder's initials (I...
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IKEA formed its name from the founder's initials (I.K.) plus the first letters of Elmtaryd and Agunnaryd, the farm and village where he grew up from a farmer to a businessman. Ingvar sold whatever he found could fill with a product at a reduced price under the brand name of IKEA (Dhanyasree, 2007). When Ingvar Kamprad outgrew his ability to make individual sales calls in 1947, furniture was introduced into the IKEA product range...
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