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Role of customers in strategic planning process

Essay specific features

 

Issue:

Business

 

Written by:

Tiffany B

 

Date added:

April 15, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

1 / 258

 

Was viewed:

3843 times

 

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Essay content:

Companies are embracing CRM as a major element of corporate strategy, because current technological applications permit a precise segmentation, profiling and targeting of customers, and the competitive pressures of the markets require a customer-centric corporate culture. The implementation of CRM in “best-in-class” organisation determines a complex restructuring of all organisational elements and processes...
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The implementation of CRM in “best-in-class” organisation determines a complex restructuring of all organisational elements and processes. Strategic Planning Process is customer-driven and incorporates a rigorous system of goals and performance indicators. Culture change happens. In some cases, a culture change is precipitated by the implementation of a customer-driven strategic planning process; in other cases, it is the culture change that actually is facilitated by the accomplishment of the customer-driven planning process...
displayed 300 characters

General issues of this essay:
‘All multinationals that conduct strategic planning go through a three-step process: formulation, implementation and control’ Commitment to Planning: Connecting With Customers, Providing Value to Shareholders, and Remaining Socially Responsible contribute to strategic direction Evaluate the strategic vision of CRH PLC. Who are its key stakeholder groups and how well is each served by the mission and vision? employees are more important than customers GAP: Strategic Management: Introduction; Vision, Mission, and Stakeholders INTERGRATING CRISES MANAGEMENT IN STRATEGIC PLANNING PROCESS IN INTERNATIONAL TRAVEL INDUSTRY Internal/External Supply Chain Customers for Kmart Role of customers in strategic planning process Strategic Planning & The Marketing Process Strategic Planning Process - Google THE ROLE OF LEADERSHIP IN THE STRATEGIC CHANGE PROCESS The Strategic Planning Process The Strategic Planning Process Strategic Leaders
 

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