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Essay

Rollerblade Video Case

Essay specific features

 

Issue:

Business

 

Written by:

Tina D

 

Date added:

January 7, 2013

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 183

 

Was viewed:

5858 times

 

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Essay content:

In this case Rollerblade® will have to make sure that they produce something for this portion of the population. Some countries that may be candidates are Japan, China, and Australia.
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The marketing goals for Rollerblade® in 1986 were guerrilla tactics. They mainly wanted to get the word out as best and as fast as possible. They wanted to also stay ahead of the competition and curve. Rollerblade’s® marketing goals today are to expand into new segments and to differentiate their products between competitors...
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General issues of this essay:
CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Case Study: Personal Video Recorders Case Study: Rollerblade Ethical Theory vs. Nestle marketing tactics Fast Food Case Study guerrilla marketing NIke Tactics and marketing function audit Rollerblade Video Case Rollerblade Rwal word Case Word Of Mouth Marketing obesity caused by fast food marketing Gray Ghosts of the Confederacy: Guerrilla Warfare in the West 1861-1865. Wanted!! Court Case Number 15: Bowers V. Hardwick (june 30, 1986)
 

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