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Rosewood Harvard Business School

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Issue:

Business

 

Written by:

Frank E

 

Date added:

October 21, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 721

 

Was viewed:

8794 times

 

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Essay content:

Competitors include 2 groups of luxury hotels: corporate branded (Ritz-Carlton and Four Season) and “collections” of individually branded unique hotels (Orient-Express). -“Sense of Place” philosophy- each hotel has a local character and culture of the given location. Architecture and history in implemented in each individual hotel which is very different approach than chain-like competitors...
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Architecture and history in implemented in each individual hotel which is very different approach than chain-like competitors. This was a power tool that Rosewood had! Cons- Rosewood is considering a new brand strategy because: -“Emphasis on individual property brands was not working from a number of fronts...
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