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Rosewood Hotels
Essay specific features
Written by:
Leonard O
Date added:
November 5, 2014
Level:
University
Grade:
B
No of pages / words:
6 / 1608
Was viewed:
2631 times
Rating of current essay:
Essay content:
A new branding strategy proposing an increased customer profitability and lifetime value is needed.
Company. Rosewood is a 25 years old luxury private hotel management company having 12 hotels in different countries. The company is known by unique, “one-of-a-kind properties” with very luxury style...
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The company is known by unique, “one-of-a-kind properties” with very luxury style. The total rooms capacity worldwide is 1513 rooms. The company has only 5% of cross-selling rates, which is one of the lowest in the industry compare with corporate branded hotels (10%-15%) and individually branded hotels (5%-10%)...
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