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Essay

Rosewood Hotels

Essay specific features

 

Issue:

Business

 

Written by:

Leonard O

 

Date added:

November 5, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

6 / 1608

 

Was viewed:

2625 times

 

Rating of current essay:

 
Essay content:

A new branding strategy proposing an increased customer profitability and lifetime value is needed. Company. Rosewood is a 25 years old luxury private hotel management company having 12 hotels in different countries. The company is known by unique, “one-of-a-kind properties” with very luxury style...
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The company is known by unique, “one-of-a-kind properties” with very luxury style. The total rooms capacity worldwide is 1513 rooms. The company has only 5% of cross-selling rates, which is one of the lowest in the industry compare with corporate branded hotels (10%-15%) and individually branded hotels (5%-10%)...
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