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Rosewood Hotels Nad Resorts
Essay specific features
Written by:
Margaret F
Date added:
February 24, 2015
Level:
University
Grade:
A
No of pages / words:
3 / 833
Was viewed:
5596 times
Rating of current essay:
Essay content:
The problem lies in whether or not this will “cheapen” the experience for those who feel as though they are getting away from the “cookie-cutter norm” of other corporate luxury hotel chains.
Conclusion
Rosewood should not add its name to existing properties until it has developed its brand image into being synonymous with a unique luxury experience...
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The name Rosewood does not mean anything to most of the customers, so for this reason, even though Rosewood is respected within the industry, a lot of the travel agents do not seem to really push the name Rosewood.
Evidence
Exhibit 7 offers selected quotes from the Strategic Marketing Solutions Report on Rosewood’s Branding...
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