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Essay

Royal Caribbean Case Study

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Issue:

Business

 

Written by:

Anonymous

 

Date added:

November 1, 2010

 

Level:

University

 

Grade:

B

 

No of pages / words:

4 / 1012

 

Was viewed:

5623 times

 

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Essay content:

These and other factors have placed RCCL in a situation of future organizational uncertainty. The time of this case is 2004. Current Mission, Goals, & Strategy: RCCL markets 3-17 day cruise vacations to over 160 destinations. Their current #1 goal is to provide the highest level of service and the best vacation experience on land and sea...
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RCCL is currently engaged in a capital expansion program, by drawing revenue growth through the purchase of new and larger ships. These new and larger ships will be the largest cruise ships in service. Each ship will have a new variety of innovative design features. RCCL's international marketing team is focused on active adults and families interested in exploring new destinations...
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