Running Tech

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Written by:

Leonard B


Date added:

November 12, 2013








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11 / 2834


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| |Response to Task A: Kimberly Richardson | |Tera Tech is experiencing decreased sales due to the lack of analytical capabilities of the CRM product which presents the company | |with the opportunity to develop an enhanced version to retain current and attract future customers, improve sales and stay above | |the competition...
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(Kim Richardson) | | | |Problem: The introduction of TeraTech’s new Customer Relationship Management (CRM) analytical model does not receive a good | |reception from potential customers. | |Opportunity Statement: The continued development of a well thought out strategic marketing plan to launch the new product could | |regain customer satisfaction and stimulate sales growth to as much as 20% CRM is one key component for a successful return on | |investment for TeraTech...
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