Ryanair Case Analysis

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Written by:

Rita B


Date added:

January 1, 2013








No of pages / words:

2 / 400


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6387 times


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Most carriers do not succeed in this industry-only a few of them do, and they are all competing for market share. There is also high fixed costs and low product differentiation. o Threat of Substitutes: There aren't many substitutes for long trips. Customers may take trains or travel by car, but neither of them are comparable to flying...
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What are the resources and capabilities of Ryanair that allows it to be a leading LCC? Ryannair replaced their original planes with economical ones and eliminated in-flight meals, which resulted in only needing three flight attendants for each flight instead of the normal five. They outsourced ground services and minimized aircraft turnaround time...
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