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Essay

Ryanair case study

Essay specific features

 

Issue:

Business

 

Written by:

Patrica G

 

Date added:

February 6, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 792

 

Was viewed:

5348 times

 

Rating of current essay:

 
Essay content:

In my opinion one can identify four major aspects which constitute the company’s outstanding cost position. First, Ryanair uses only one kind of plane, the Boeing 737. Through their fleet commonality the company is able to limit costs for maintenance and staff training on the one hand and by choosing the Boeing 737 gain important seating capacity on the other hand...
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Second, Ryanair’s management of staff costs and productivity is a very interesting approach. They do pay salaries above-average, but therefor the staff is also encouraged to maximise the number of flown sectors per day which therefore leads to improved productivity. Another aspect in the company’s cost reduction strategy is to contract out services...
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