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Ryanairs Marketing Environment and Strategy
Essay specific features
Written by:
Amanda B
Date added:
April 11, 2011
Level:
University
Grade:
A
No of pages / words:
12 / 3268
Was viewed:
5241 times
Rating of current essay:
Essay content:
Since then Ryanair has grown substantially and successfully. The company currently has 146 routes to 84 destinations in 16 countries, and carries more than 15 million customers annually. Ryanair aims to be Europe?s largest airline in 8 years (www.ryanair.com).
2 ANALYSIS OF THE EXTERNAL ENVIRONMENT
--------------------------------------
This is a crucial part of a strategic analysis because organisations do not exist in a vacuum, they are part of a complex world and many factors can influence operations, beneficially and unfavourably...
displayed 300 characters
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Since then Ryanair has grown substantially and successfully. The company currently has 146 routes to 84 destinations in 16 countries, and carries more than 15 million customers annually. Ryanair aims to be Europe?s largest airline in 8 years (www.ryanair.com).
2 ANALYSIS OF THE EXTERNAL ENVIRONMENT
--------------------------------------
This is a crucial part of a strategic analysis because organisations do not exist in a vacuum, they are part of a complex world and many factors can influence operations, beneficially and unfavourably...
displayed 300 characters
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