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Essay

S.A. Chupa Chups

Essay specific features

 

Issue:

Business

 

Written by:

Gina P

 

Date added:

September 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 869

 

Was viewed:

9960 times

 

Rating of current essay:

 
Essay content:

Granja Asturias, a sweets manufacturer in Asturias (central north Spain), the company that he has been working for as a general manager for two years, to impose a change in its strategy from concentrating on selling hundreds of sweets products in just one market to concentrating only on producing one product but for several markets, he decided to takeover the company and rename it to Chupa Chups...
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Bernat came up with an idea of lollipop on a stick after remembering how children would get stain on their clothes from consuming sweets. Chupa Chups introduced its first lollipop in 1958 with a slogan "Chupa un Chups" (suck a sucker), however, the name was changed three years later to Chupa Chups. Later Strategy: internationalization Developing markets in developed countries After having been very successful in the domestic market, Chupa Chups had to make a critical decision of whether to diversify its operations into other confectionary and food products or to try to sell its current products to other markets by going abroad...
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