Sainsbury's marketing communications plan 2008-209
Essay specific features
November 5, 2014
No of pages / words:
6 / 1433
Rating of current essay:
Like-for-like sales growth, excluding fuel, of 4.3 per cent over the summer quarter and 3.9 per cent for the first half,
Sainsbury’s is the most trusted ‘own-brand’ among supermarkets. Almost half of all shoppers placed ‘high’ trust in Sainsbury’s own products (47%) compared to 27% for Tesco, 17% for Asda and 15% for Morrison’s...
displayed 300 characters
Order custom writing paper now!
- Your research paper is written
by certified writers
- Your requirements and targets are
- You are able to control the progress
of your writing assignment
- You get a chance to become an
Get a price guote
Research carried out with 1,000 consumers in August 2008.
After the advertising campaign - featuring Jamie Oliver offering family meals for less than ?5 - Sainsbury's became more popular with consumers than any other adverts the supermarket had ever done.
Within the present financial crisis , Sainsbury's was "stealing very successfully" from its upmarket rivals...
displayed next 300 characters
General issues of this essay:
3 pages, 751 words
6 pages, 1433 words
2 pages, 286 words
1 pages, 267 words
2 pages, 319 words
3 pages, 614 words
3 pages, 754 words