Saladz Bar Case

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Written by:

Linda H


Date added:

November 17, 2016








No of pages / words:

16 / 4222


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He had heard several suppliers and retailers talk about how fresh salad ingredients were difficult to preserve and sometimes were wasted because they were not sold right away. Sellis considered that one option was to add preservatives to the ingredients but felt that concerned consumers would dismiss the idea...
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Then he thought about ‘chilling’ fresh salads, that is, reducing the storage temperature just above freezing point. He felt that the advantages of a minimally chilled salad kit with individually packaged ingredients included a longer shelf life and easy storage and handling. His fresh salads had been selling very well in the West Coast of the USA, that is, San Francisco, Los Angeles and San Diego areas, which was currently the only geographic areas of coverage...
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