Samsung Case

Essay specific features





Written by:

Patricia S


Date added:

July 29, 2011








No of pages / words:

2 / 406


Was viewed:

5116 times


Rating of current essay:

Essay content:

( awareness is good, generating significant demand in some product categories, but where the brand image had to be re-inforced to improve repeat-purchase probabilities • Seen by many consumers as a value brand • Increasingly viewed by consumers and trade partners alike as reliable, up-and-coming, credible, etc...
displayed 300 characters

Custom written essay

All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page

Order custom paper

Full essays database

You get access to all the essays and can view as many of them as you like for as little as $28.95/month

Buy database access

Order custom writing paper now!

  • Your research paper is written
    by certified writers
  • Your requirements and targets are
    always met
  • You are able to control the progress
    of your writing assignment
  • You get a chance to become an
    excellent student!

Get a price guote


Samsung cell phones in “delights me” category. Sony is following a divergent strategy with focus on several product categories and other market segments like gaming, movies, robotics, etc. thus inviting new competitors and new customers. ( Ex: Play Station, AIBO, etc. ) In contrast, Samsung has gone for diverse yet connected products thus involving the consumer in experiencing the benefits of digital convergence and be involved...
displayed 300 characters

General issues of this essay:

Related essays: