Samsung China

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September 16, 2013







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6 / 1430


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The president is faced with the challenge of integrating the various business segments into a single corporate entity. He is also confronted with an unclear market segment and product line in the context of increasing competition from local producers in the low- and medium-sized color televisions and Japanese competitors in the high-end markets...
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Moreover, SCH faces intense competition in the color TV market. A premium-priced brand would not sell in large volumes. The Color TV Industry – Porter’s Five Forces Analysis The color TV industry witnessed an intense rivalry among the firms competing in China. The Japanese firms, Sony and Matsushita, dominated the high-end market with a combined market share of 75% in this segment...
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