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Samsung China

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Issue:

Business

 

Written by:

Anonymous

 

Date added:

September 16, 2013

 

Level:

 

Grade:

C

 

No of pages / words:

6 / 1430

 

Was viewed:

9068 times

 

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Essay content:

The president is faced with the challenge of integrating the various business segments into a single corporate entity. He is also confronted with an unclear market segment and product line in the context of increasing competition from local producers in the low- and medium-sized color televisions and Japanese competitors in the high-end markets...
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Moreover, SCH faces intense competition in the color TV market. A premium-priced brand would not sell in large volumes. The Color TV Industry – Porter’s Five Forces Analysis The color TV industry witnessed an intense rivalry among the firms competing in China. The Japanese firms, Sony and Matsushita, dominated the high-end market with a combined market share of 75% in this segment...
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