Samsung Electronics

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Written by:

John S


Date added:

January 27, 2015








No of pages / words:

2 / 439


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Share of DRAM has reduced from 80% to 67% due to saturation I computer. Flash memory and SRAM market was expanding by extensive use of memories in telecommunication and consumer electronics. Rivalry within industry: Industry was experiencing fierce rivalry by increase in industry capacity and normal cyclical downturn...
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Many Chinese firms were ready to enter the market. Chinese competitors were willing to sacrifice profits for market share. Suppliers: With the growth of industry, supplier become more concentrated and would offer 5% discount on bulk purchases. Substitute: There was no effective substitute for memory chips...
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