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samsung in china

Essay specific features

 

Issue:

Business

 

Written by:

Gabriela H

 

Date added:

December 7, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 744

 

Was viewed:

8442 times

 

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Essay content:

Increasing production bases ?» Domestic Firms: low-end market. But they were less competitive in large screen TV. - small color TV market was shrinking ?» large market size of these product lines facilitated the fast achievement of cost reduction(economy of the scale, learning effect) Consumer analysis - only 41% of households had color TV ?» 80% of urban, 28% of rural ?» Low-end market is not a viable long-term...
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But overall market was still expanding. - Buying power: expanding both high-ends and low-ends - Tendency that first image of a product lasted long in the eyes of the consumer. ?» the reason for differentiation needed focusing on high-ends - consumer preference ?» Urban- brand name, functionality were important factors...
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