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samsung in china
Essay specific features
Written by:
Gabriela H
Date added:
December 7, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 744
Was viewed:
8449 times
Rating of current essay:
Essay content:
Increasing production bases
?» Domestic Firms: low-end market. But they were less competitive in large screen TV.
- small color TV market was shrinking
?» large market size of these product lines facilitated the fast achievement of cost reduction(economy of the scale, learning effect)
Consumer analysis
- only 41% of households had color TV
?» 80% of urban, 28% of rural
?» Low-end market is not a viable long-term...
displayed 300 characters
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But overall market was still expanding.
- Buying power: expanding both high-ends and low-ends
- Tendency that first image of a product lasted long in the eyes of the consumer.
?» the reason for differentiation needed focusing on high-ends
- consumer preference
?» Urban- brand name, functionality were important factors...
displayed 300 characters
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