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Samsung - Turnaround Strategy
Essay specific features
Written by:
Steve K
Date added:
August 29, 2016
Level:
University
Grade:
No of pages / words:
2 / 328
Was viewed:
2730 times
Rating of current essay:
Essay content:
The "new management initiative" launched by Chairman Kun Hee Lee in 1993 aimed to change SEC's direction of growth: once costs were under control and products were made, SEC changed its focus from low-end commodities to high-end premium goods. Currently, SEC has become a world class brand among the top companies preferred globally...
displayed 300 characters
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China or India)
? Focus on customization of its production to keep high prices
Hardware Focus ? Decided not to produce proprietary software
? Formed partnerships with content providers and allowed customers to choose
Product diversification ? Focused on higher quality products across all categories
? Samsung was one of top 3 brands by market share in all its major products
? Unique, tech-advanced products: semiconductors, telecommunications, digital media, digital appliances
Product Innovation ? Created world's first and award-winning pillar products because of its team of capable designers and engineers and potent investment in Research and Development...
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