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Written by:

Jacquelyn H


Date added:

December 18, 2015








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3 / 685


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He believed that it was essential for a company to respect its people, to inspire them and to share the fruits of its success with those who contributed to its long term value. His aspiration was for Starbucks to become the most respected brand name in coffee and for the company to be admired for its corporate responsibility...
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During those years, he remained as chairman and had an active role at the company. He wants to refocus the entire organization on the Starbucks experience, by going back to its heritage and what made the company so successful in the first place. Schultz spoke recently, after taking the CEO post, “We are going to play to our strengths, ethically sourcing and roasting the highest quality coffee in the world; the relentless focus on our customers, the trust we have built in our people; and the smart, entrepreneurial risk-taking, innovation and creativity that are the hallmarks of our company...
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