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Essay

Saturn Case Study

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Issue:

Business

 

Written by:

Walter R

 

Date added:

May 3, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2356

 

Was viewed:

6323 times

 

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Essay content:

The goal was to sell 80 percent of Saturn vehicles to people who otherwise would not have bought a GM product. Saturn made their debut in the market for compact cars in 1990. By 1993 they were experiencing success in the already crowded market, selling nearly 230,000 vehicles. The next three years the numbers looked even more promising, averaging over 280,000 vehicles per year...
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The next three years the numbers looked even more promising, averaging over 280,000 vehicles per year. Unfortunately, from 1997 to 1999, Saturn experienced a trend reversal and sales dropped to average around 235,000/yr. To combat this, Saturn concentrated on pushing their newer L-Series, which helped bring an increase over the following 3 years (widely helped by the expanding product lines)...
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