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Essay

Saturn Case Study

Essay specific features

 

Issue:

Business

 

Written by:

Susan R

 

Date added:

May 4, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1904

 

Was viewed:

4994 times

 

Rating of current essay:

 
Essay content:

In 1994 sales began to drop and was attributed to several factors: Narrow product line, lack of innovation and adaptation to market trends, resistance to expand the dealer network, and formidable competition from domestic and foreign rivals. |Strengths |M |I |R |Opportunities |M |I |R | |Quality Products |3 |3 |9 |Economy/High gas prices |3 |2 |6 | |Excellent customer service |3 |3 |9 |Demographic shift |2 |3 |6 | |Good Company Image |2 |2 |4 |Sociocultural/ Green movement |2 |2 |4 | |New product entry |3 |3 |9 | | | | | |Weaknesses |M |I |R |Threats |M |I |R | |Lack of innovation/adaptation |-3 |3 |-9 |Economic downturn |-3 |3 |-9 | |Narrow Product Line |-3 |2 |-6 |Competition |-3 |3 |-9 | |Limited Distribution |-2 |2 |-4 |GM on the downfall |-3 |3 |-9 | |Unclear Marketing Strategy |-3 |3 |-9 |Changing customer needs/tastes |-2 |3 |-6 | |Limited Financial Resources |-3 |3 |-9 | | | | | A...
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Internal Analysis- Saturn is struggling with many internal issues. Most of them refer back to the lack of aid from GM. Although the company has much strength to build on, there are many internal issues that need to be addressed. Strengths: 1. Quality Products: Saturn is known for the quality of their cars...
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