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Saturn Case Study
Essay specific features
Written by:
Susan R
Date added:
May 4, 2016
Level:
University
Grade:
A
No of pages / words:
7 / 1904
Was viewed:
4971 times
Rating of current essay:
Essay content:
In 1994 sales began to drop and was attributed to several factors: Narrow product line, lack of innovation and adaptation to market trends, resistance to expand the dealer network, and formidable competition from domestic and foreign rivals.
|Strengths |M |I |R |Opportunities |M |I |R |
|Quality Products |3 |3 |9 |Economy/High gas prices |3 |2 |6 |
|Excellent customer service |3 |3 |9 |Demographic shift |2 |3 |6 |
|Good Company Image |2 |2 |4 |Sociocultural/ Green movement |2 |2 |4 |
|New product entry |3 |3 |9 | | | | |
|Weaknesses |M |I |R |Threats |M |I |R |
|Lack of innovation/adaptation |-3 |3 |-9 |Economic downturn |-3 |3 |-9 |
|Narrow Product Line |-3 |2 |-6 |Competition |-3 |3 |-9 |
|Limited Distribution |-2 |2 |-4 |GM on the downfall |-3 |3 |-9 |
|Unclear Marketing Strategy |-3 |3 |-9 |Changing customer needs/tastes |-2 |3 |-6 |
|Limited Financial Resources |-3 |3 |-9 | | | | |
A...
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Internal Analysis- Saturn is struggling with many internal issues. Most of them refer back to the lack of aid from GM. Although the company has much strength to build on, there are many internal issues that need to be addressed.
Strengths:
1. Quality Products: Saturn is known for the quality of their cars...
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General issues of this essay:
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