Saxonville Sausage

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Written by:

Elizabeth K


Date added:

June 16, 2013








No of pages / words:

27 / 7506


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There is becoming a need for point of contact personnel to understand the common terminology such as “organic, natural, and naturally raised”.1 While dinner sausage has become the fastest growing product within the national sausage market, it is important to note that consumers view Italian sausage as an ingredient rather than a dinner option...
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This attitude will need to be addressed in the promotional campaign.3 Industry research increasingly shows the consumer’s demand of wholesome product to be on the rise. This shift in consumer preferences will need to be addressed in the promotional campaign.2 No current national producer of fresh product 29 current regional producers of fresh product MAJOR CONSTRAINTS Italian sausage marketing potentially leads to cannibalism of other portfolio products Capital intensive distribution network necessary for delivery of fresh product nationwide Large number of regional producers necessitate flexible marketing in order to be competitive in all markets Tactical Marketing Plan: Launch of National Italian Sausage Brand February 13, 2008 Page | 4 ANALYSIS OF EXTERNAL MARKET ECONOMIC ENVIRONMENT While the Federal Reserve Bank of Chicago is forecasting the national economy to expand by a rate of 2...
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