Schwinn Bicycles

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Richard A


Date added:

July 5, 2016








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8 / 2004


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Economic Historically, the company has been the biggest U.S. brand in its category with up to 25% market share. Nowadays, it has lost that position as market leader and scrapes a mere 5%. Schwinn was recently sold to the Zell/Chilmark Investment fund, who is trying to turn it around by injecting new money and trying to reposition the brand from the low-end of the market to the high-end one...
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Political-Legal - No known political-legal issues are mentioned in the case. iv. Other B. The Industry i. Competitive Situation Who are the main competitors? Schwinn’s main competitors would be other high-end brands such as Trek, Cannondale, and Specialized. What are their strengths and weaknesses? Cannondale: - Strengths: Cutting edge technology in aluminum-frame bikes...
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