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Issue:

Business

 

Written by:

Sandra C

 

Date added:

October 16, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 306

 

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Differing mainly in design from descriptive research, exploratory research is used principally to gain a deeper understanding of something. The design is far more flexible and dynamic than that of descriptive research. Exploratory research is a type of research conducted because a problem has not been clearly defined...
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Exploratory research helps determine the best research design, data collection method and selection of subjects. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist. Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies...
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