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Essay specific features
Written by:
Sandra C
Date added:
October 16, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 306
Was viewed:
5495 times
Rating of current essay:
Essay content:
Differing mainly in design from descriptive research, exploratory research is used principally to gain a deeper understanding of something. The design is far more flexible and dynamic than that of descriptive research.
Exploratory research is a type of research conducted because a problem has not been clearly defined...
displayed 300 characters
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Exploratory research helps determine the best research design, data collection method and selection of subjects. Given its fundamental nature, exploratory research often concludes that a perceived problem does not actually exist.
Exploratory research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies...
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