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Scope

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Issue:

Business

 

Written by:

William M

 

Date added:

February 8, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 292

 

Was viewed:

969 times

 

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Essay content:

Plax has targeted fighting plaque as a new benefit for mouthwash. In two years, Plax has gained 10% of the market and during a time when the market growth rate has been declining. The Scope brand has maintained a constant market share level with slight decline and still retains largest percentage of the market...
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She has formed a team across company functions to address these issues and formulate a strategic plan. Decisions to be Made 1) Should Scope maintain the status quo or seek new opportunities? 2) Should Scope reposition its current product or develop a new product? 3) Should Scope launch a flanker brand or introduce a line extension? These decisions must be made in this order...
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General issues of this essay:
Product Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process Estee Lauder Teams With Tom Ford On Signature Product Line Examining The Impact Of Product Attributes On Perception Towards Brand Product Kraft Foods Product Launch L'Oreal product line decline New Product Dev. PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Product Life Cycle And International Product Life Cycle Economic And Marketing Perspectives Product Mix and New Product Development Strategies Product Mix When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand Product Mix product mix Product Liability
 

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