Scorpio - Mahindra & Mahindra

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Written by:

Travis M


Date added:

June 21, 2013







No of pages / words:

8 / 2134


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M&M’s share of business was largely from the semi urban and rural markets of India. Even though M&M had a wide variety of products, it was lacking with products that can cater the modern urban customer needs. The market of M&M was strong but stagnating. These reasons led to the thought of Sports Utility Vehicle (SUV) catering the urban customers...
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They succeeded in retaining their domestic market leadership with over 50% market share of the Indian utility vehicle segment and create their name in the global market. 1. Situation Analysis: We can analyze the market environment of Scorpio using the 5C framework. 5C stands for Customers, Company, Competitors, Collaborators and Context...
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