Sealed Air Corp

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Written by:

Anne M


Date added:

June 6, 2016








No of pages / words:

4 / 978


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It was also one of the first companies to approach market with a customer orientation. Sealed air corporation has licensed its patent technology only to one another firm called Astro. Till recently, these were the two major players in protected packaging market. Situation Analysis Recently, there has been a lot of localized competition from uncoated packaging products...
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GAFCEL was one of the only competitors to achieve significant sales volume. Due to the growing competition and losing market share to GAFCEL, Sealed Air Corporation has to decide whether to enter the uncoated bubble packaging market. It would be a complete about face from their existing emphasis on superiority of coated bubbles, and might lead to some changes in strategy to market the coated bubble packaging as well...
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