Sears/Kmart Merger Case Study

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Dan T


Date added:

January 28, 2015








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They were no longer new and exciting, however they had provided consumers with a one-stop shopping experience that cut down on time and price. Big-box retailers such as Home Depot, Best buy, and Wal-Mart, were welcomed in virtually every urban area throughout the United States, and found success in rural areas as well...
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This did not bode well for either Kmart or Sears. These outdated retailers could not compete on the basis of price, selection, or convenience of the new entrants. Sears and Kmart both do have strong brand equity capital built up from there times of market dominance, Sears more so than Kmart. Kmart was a giant in the 1990’s as a retailer and was second only to Sears in terms of market share...
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