Sears, Roebuck And Co. Vs. Wal-Mart Stores, Inc
Essay specific features
September 2, 2014
No of pages / words:
3 / 625
Rating of current essay:
Between 1995 and 1997, Sears’ retail store revenue per selling square foot was not only lower than that of Wal-Mart but in decline.
Sears allows customers to pay for merchandise over time if they use the company’s proprietary credit card. Sears opened 24 million new credit card accounts over a 3 year period and had 27 million active customer credit accounts with an average balance of $1058 in 1997...
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The balance on credit cards accounted for 90% of the total receivables. In contrast, Wal-Mart does not have their own proprietary credit cards and its customers may use a MasterCard with a Wal-Mart logo that is issued by the Chase Manhattan Bank.
Sears’ total revenues of $41 billion were a third of Wal-Mart’s revenues...
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