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Segmentation
Essay specific features
Written by:
Dale G
Date added:
August 17, 2012
Level:
College
Grade:
A
No of pages / words:
1 / 254
Was viewed:
1413 times
Rating of current essay:
Essay content:
It's like helping to be a part of a social group.
? Esteem: example, when somebody buys like two or three cards per month just for show off.
If we want to target the market of this product many kinds of segmentation are used:
? Demographic segmentation: considering the age that must be above fifteen or sixteen...
displayed 300 characters
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Considering the income, three kinds of cards are placed in the market.
? Social class segmentation: mostly rich people don't use recharge card they use instead of it fixed lines so we must look at the mid and the low classes.
? Geographic segmentation: for this product the costumers are national because we can not use this recharge card outside Lebanon...
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