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Written by:

Dale G


Date added:

August 17, 2012








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1 / 254


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It's like helping to be a part of a social group. ? Esteem: example, when somebody buys like two or three cards per month just for show off. If we want to target the market of this product many kinds of segmentation are used: ? Demographic segmentation: considering the age that must be above fifteen or sixteen...
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Considering the income, three kinds of cards are placed in the market. ? Social class segmentation: mostly rich people don't use recharge card they use instead of it fixed lines so we must look at the mid and the low classes. ? Geographic segmentation: for this product the costumers are national because we can not use this recharge card outside Lebanon...
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