Segmentation

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Issue:

Business

 

Written by:

Miranda R

 

Date added:

April 7, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 295

 

Was viewed:

5830 times

 

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Essay content:

It also offers connectivity and wireless servievs The demographics of iPhone owners and reveals that while 43 percent of iPhone owners earn in excess of US$100,000 annually, the strongest growth in users is coming from those earning less than the median household income. According to a new com Score report, "All about iPhone," iPhone adoption since June rose 48 percent among those earning between US$25,000 and US$50,000 per year and by 46 percent among those earning between US$25,000 and US$75,000...
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These growth rates are three times that of those earning more than US$100,000 per year. Overall, iPhone penetration grew 21 percent. The most significant nugget to take away from com Score's study, is that the iPhone has seen a very high rate of adoption among households with lower rates of disposable incomes...
displayed 300 characters

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