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segmentation analysis literature review

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Issue:

Business

 

Written by:

Mario H

 

Date added:

January 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1200

 

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Essay content:

In marketing plans mass media strategies are very popular, but it is dangerous to rely on them entirely. In addition, Swenson (1990) says, “Such strategies are no longer as efficient or cost-effective as they once were in that the marketplace is changing. We have moved from a manufacturing-driven to a consumer-driven economy; the mass media itself is fragmenting; we are celebrating ethnic and social diversity, rather than pouring everyone into a homogeneous mould; and the growth rate of the population is slowing with a resultant impact on the demand for goods and services”...
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In addition, Swenson (1990) says, “Such strategies are no longer as efficient or cost-effective as they once were in that the marketplace is changing. We have moved from a manufacturing-driven to a consumer-driven economy; the mass media itself is fragmenting; we are celebrating ethnic and social diversity, rather than pouring everyone into a homogeneous mould; and the growth rate of the population is slowing with a resultant impact on the demand for goods and services”...
displayed 300 characters

General issues of this essay:
Case Review - Get Inside The Lives Of Your Customers Customer Acquisition And Keeping Customers In Today’S Volatile Market Design Training For Customers employees are more important than customers segmentation analysis literature review The Affects of Bank Mergers on Customers & Associates Why Give The Customers What They Want? Winning Customers & Market Annoying Fuel Customers Classification of Restaurant Customers Customers For Life By Carl Sew Intelligence Customers Market Research - Satisfaction with cars (Indian Customers) Sony CUstomers USA Understanding And Fostering Relationships With Customers
 

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