Segmentation and Target Market

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Andrew O


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December 20, 2015








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(Todd, 2003, p.1). The Sands of Time Resort will focus on potential customers who enjoy being pampered, like playing golf, and having everything at their disposal. Demographic Segmentation The all-inclusive Sands of Time Resort will offer a variety of spa services as well as excellent golf packages...
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According to the National Golf Association, "there are 26.4 million golfers over the age of 12 in the U.S. Approximately 6.1 million are avid golfers and play 25 or more rounds a year. Today's average golfer is 40 years old, has a household income of $68,000+, and plays 19 rounds a year. On average, golfers spend over $2...
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